Fear as a business model

First, you scare the audience:

doomsday-preppers

Then you sell them products to reduce their fears:

Survival-shelter-ad-ngchannel

Rinse & repeat
with another season of shows:

doomsday-preppers-ngchannel-new-season-web

_____

John Fahey National Geographic

 

On advertisers, accountability & trust

Maria_Popova_Brain_Pickings_Guardian_advertising_trust

Read the whole thing here.
Brain Pickings is here.

From Society Matters in November 2011:
Nissan_NGC_advertising_editorial_post

From Society Matters in December 2010:

Robert_Stone_blogger_quits_Shell_advertising

Today at the top of National Geographic’s home page:

Toyota_banner_ad_natgeo_homepage_9_Jan_2013

_____

John Fahey National Geographic

Watch as National Geographic’s family-friendly brand continues its breathtaking implosion, while a powerful media magnate laughs all the way to the bank

Daddy, did you see those two ladies?
Why are they dressed up like puppies?
And why is one of the ladies on a doggie leash?

 

For details on how much money 
the National Geographic Channel is generating
by slapping our Society’s good name on its tabloid fare, 

please see Our Society, by the numbers.

“I know many of you have questioned why Nationwide would support the National Geographic Channel….”

One advertiser feels the heat. 

{ click to enlarge image }

{ from the newsletter of the Cartier (insurance) Agency,
based in Duluth, Minnesota } 

Advertising: a business model (still) under siege

By Brian Stelter
Published: May 16, 2012

… The disruptive technology at hand is an ad eraser, embedded in new digital video recorders sold by Charles W. Ergen’s Dish Network, one of the nation’s top distributors of TV programming. Turn it on, and all the ads recorded on most prime-time network shows are automatically skipped, no channel-flipping or fast-forwarding necessary.

Some reviewers have already called the feature, named Auto Hop, a dream come true for consumers. But for broadcasters and advertisers, it is an attack on an entrenched television business model, and it must be strangled, lest it spread. …

At least one of the network owners, News Corporation [which is the majority owner of the National Geographic Channel], is no longer accepting Dish’s new DVR ads on any of its television properties. It and several other owners are examining whether they can sue Dish, the same way they sued a maker of DVRs a decade ago, according to several people with knowledge of the deliberations, who insisted on anonymity to speak freely about the internal discussions. …

Read the whole thing here.

This smells funny

Our Society’s latest partnership:

“It is an honour to partner with National Geographic, one of the most respected, renowned and powerful organizations protecting the ocean and the environment. We are happy to have our bestseller, Davidoff Cool Water, a fragrance that initiated the olfactive territory of oceanic freshness, active in ocean protection,” said Michele Scannavini, President of Coty Prestige.

{ Read the whole press release here. }

Emphasis on “almost”

Ezra Klein

One of the most mind-bending facts of our information culture is that almost every major medium of information supports itself by advertising.

Radio? Advertisers. Magazines? Advertisers. Television? Advertisers. Google? Advertisers. Facebook? Advertisers. Twitter? Advertisers. Perhaps the only major exceptions to this rule are books, which are supported by sales, and Wikipedia, which is supported largely through donations.

— from “Information Is Free but Only Because Advertisers Pay,” by Ezra Klein, Bloomberg View, January 4, 2012  (emphasis added)

Another prominent exception: National Geographic magazine. Advertising once represented only 10 percent of the Magazine’s annual revenue; now that number is closer to 30 percent (if not more).

Which makes us wonder: Why has our Society rolled this one-of-a-kind publication in with all the other ad-driven media at NGS? Why take what’s been a unique relationship with the Society’s members, and turn it into the same old business that everyone else is trying desperately to sustain (ad dollars for viewer eyeballs)?

Why have we voluntarily sacrificed the relationship with members that’s long made the Society special?

Uh oh.

 via The Washington Post

Sponsored Tweet?

National Geographic Channel Ford Trucks Ultimate Factories

Excellent question

John Fahey, Chairman & CEO of the National Geographic Society

NO NEW POSTS will be published here after February 6, 2014. THIS IS WHY.