The Future of TV, a recent report from industry analysts at Needham & Company, assesses the ability of internet video companies (e.g., Netflix, YouTube, Hulu) to unseat the incumbent TV titans (e.g., our Society’s “partners” at News Corp).
Here’s one item that caught our eye:
Figure 4 captures the responses to our question, “Please list which TV channels you must have available online for you to turn off your TV subscription.” We did not give respondents a list of TV channels, so their responses were unaided.
Discovery comes in 6th, while the National Geographic Channel is… nowhere to be found. Could that be one reason the National Geographic Channel is producing this (suicide) stunt?
After all, there’s nothing quite like producing a global television event featuring the possible death of a young adrenaline junkie to get folks talking about your media brand.
Read the whole report from Needham & Company here.