Back in 2006, I asked John Fahey, Chairman & CEO of National Geographic, this question:
Q: Does the word “Society” have any value to you when you market National Geographic? Or is the word just a vestige from the old days that gets in the way?
John Fahey: It mostly gets in the way. Nobody wants to belong to anything….
For more evidence that building the Society’s membership should be priority #1, consider this piece, posted yesterday, from Harvard’s Nieman Journalism Lab:
Read the whole thing here.