To: John Fahey, CEO of NGS
Re: Becoming a Society again
If you’re serious about this…
… then you need to talk about “members,” not “customers”:
Hoping that some new technology will provide you with useful insights on what “customers” truly want will not help you reach your stated goal for 2015.
John’s techno reverie
is almost like a retail version
of Philip K. Dick’s pre-cognition technology:
It’s a world where John will know
that you want to buy a cheetah picture
before even you know it.