Brandrogynous

The National Geographic Channel (majority owned by Rupert Murdoch’s News Corp) promotes shows from its primetime lineup, via Twitter:

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The National Geographic Society and its mission, in the words of John Fahey, Chairman & CEO:

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Coming up:
My four-part video interview with a business school professor
who specializes in marketing and brand management.
Among my questions:
How can a business sustain such divergent “brand promises”?

NO NEW POSTS will be published here after February 6, 2014. THIS IS WHY.