This smells funny

Our Society’s latest partnership:

“It is an honour to partner with National Geographic, one of the most respected, renowned and powerful organizations protecting the ocean and the environment. We are happy to have our bestseller, Davidoff Cool Water, a fragrance that initiated the olfactive territory of oceanic freshness, active in ocean protection,” said Michele Scannavini, President of Coty Prestige.

{ Read the whole press release here. }

  • Guest

    I’m waiting for NGS personal hygiene products!

    • Patience, Guest. Patience….

      Actually, it’s interesting to watch the different ways the brand is getting leveraged. The area rug deal is actually branded merchandise; it’ll be sold with the NG name attached — which is why NG issued a press release. But this deal with Davidoff Cool Water is really more of a project sponsorship: they get to say they’re hanging around with us, and we take their money to support Enric Sala’s ocean protection project — but don’t bother with a press release of our own.

      If you read the press release from Coty Prestige (Davidoff’s parent company), you can see this clearly: Michele Scannavini, President of Coty Prestige, says how excited she is to be associated with such a great brand; and NGS (Enric Sala & Terry Garcia) says, in effect: Thanks for the money!

      That’s all inside baseball, of course. Consumers will see the Society’s good name on rugs & men’s fragrances. Which partners get a NGS press release and which don’t really doesn’t make the least bit of difference.

  • Guest

    As you say, “That’s all inside baseball, of course. Consumers will see the Society’s good name on rugs & men’s fragrances. Which partners get a NGS press release and which don’t really doesn’t make the least bit of difference.” That is certainly the way I see things—the good NGS name slapped on anything that can bring in money, no matter if it stands up to the historical standards (and “high” standards that management constantly mentions in staff meetings, etc.). 

    Eventually, the good name will be no longer but…John F, Tim K, the Board of Directors,  executives and other management people will all be gone, so what do they care?

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