It must be a typo, or an editorial snafu, or something. But this press release (issued last week) is still a useful reminder of what can happen when the National Geographic Brand gets… well, let’s say “over-leveraged.”
I’m quite certain “we” are not “one of the leaders in the rug industry.”
But in Ms. Newberry’s defense, it’s not easy keeping track of what business we are in,
given the head-spinning variety of licensing deals we’ve signed over the years.
My four-part video interview with a business school professor
who specializes in marketing and brand management.