Watch Us! See Us!
Download us! Join us!
Friend us! Contact us! Follow us!
Enough about “us”!
It’s a false sense of membership.
It’s an illusion of engagement.
What about connecting them
to each other?
You’ve got followers. Now what?
I just discovered this presentation (below) by Scott Heiferman, CEO of Meetup, which he delivered at the 2010 Personal Democracy Forum. Scott makes some great points about the dynamics of groups, and about why people belong to them. His general argument (listen for his “Erins are everywhere” riff) is a wonderful refutation of what John Fahey, CEO of NGS, told me back in 2006: Nobody wants to belong to anything.
Evidently they do:
cc: Robert Michael Murray, National Geographic’s VP for Social Media