Remember Chris Johns’ claim that National Geographic has “no agenda”? It was part of an Editor’s Note in which Chris insisted that in “a world of shrill voices and agendas, we at National Geographic are committed to an unbiased presentation of facts. … It’s what we’ve been doing for more than 120 years.”
“… To borrow a phrase, every editor who is not too stupid or too full of himself to notice what is going on knows that propagating the myth of ‘objective journalism’ is indefensible. A newspaper or radio program may try to hide or obscure the fact that the people responsible for its content have opinions, convictions, and biases. But it is impossible to function as a journalist without making subjective judgment calls about newsworthiness, relevance and emphasis, or covering issues about which you have an opinion. Pretending otherwise requires willfully misleading the public. …
“To tout and enforce your viewlessness is to hold your own reputation hostage to reality….”
It may seem like a good idea to avoid the “perception of bias” by insisting that media employees hide who they are from the audience. Perhaps it was once even tenable. It no longer is. To build your credibility on viewlessness is to concede, every time an employee of yours is shown to be a sentient, opinionated person, that your credibility has taken a hit. To tout and enforce your viewlessness is to hold your own reputation hostage to reality; it makes your credibility, the most valuable thing you have, vulnerable to every staffer’s Tweet, or incriminating Facebook photograph, or inane James O’Keefe hidden video sting operation. She claims to be neutral, but look, while out at a dinner with friends we caught her on camera saying that she thinks Obama is a better president than was Bush. See! She was hiding her liberal views from us all along!
Who is even fooled at this point?”
Please read the whole thing here.