How did the Boston Bruins — without a big brand name on the team — win the Stanley Cup?

The Boston Bruins celebrate their 4-0 win in the decisive Game 7 of the 2011 Stanley Cup Finals. (Photo by Dave Sandford / Getty Images)

“They delivered,” writes ESPN’s Jackie MacMullan. “Together.”

The team without Hart trophy studs or an Olympic gold-medal goalie or a slick regular-season résumé that would have clinched home-ice advantage throughout the playoffs stormed the normally impenetrable Rogers Arena and kicked the heavily favored Vancouver Canucks to the curb….

[The Bruins] did it with timely goals from multiple sources, with sound penalty killing and with exceptional goaltending. No superstars, just hard-working hockey guys.

It bears repeating (no pun intended):
The Bruins won pro hockey’s biggest prize
without a brand name on the squad.

_____

John Fahey National Geographic

Dear John,
What would you do without our Society’s formidable Brand behind you?
How would you lead our team?
What would you say?

  • dctex

    Well put. Not unlike the Mavericks winning the NBA.

    • The Mavs are an even better example. Tons of “brand equity” on the floor — but, in the long run, that really didn’t matter.

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