“It’s a huge honour for us that National Geographic has made this film about Heineken. It provides unique insights in the Heineken beer, brand and company, and shows the great people behind every glass and bottle of Heineken beer. It really illustrates that quality, entrepreneurship and passion are at the center of everything we do. When I recently saw a preview of the documentary, it filled me with pride that I work for Heineken and that I am part of the success of this company.”
— Jean-François van Boxmeer, CEO Heineken N.V.