Why didn’t NGS lead this charge?

“For 24 hours, starting at sundown Friday March 4, 2011, people across the nation will reclaim time, slow down their lives and reconnect with friends, family, the community and themselves.”

What a great idea.

In fact, it reminds us of Media Blackout, a suggestion we made to NGS about how our Society could lead a national celebration of Earth Day.

We outlined the basics here in 2009 and again in 2010. Years earlier, we presented the same idea to a senior NGS executive. (He listened politely, smiled… and expressed approximately zero interest.) It was also a key part of Breaking Through The Media Fog.

It’s never too late for NGS to launch such a project, of course. But to shut off the Society’s massive media generator for just one day, John Fahey must grasp, and embrace, and then really run with one simple idea:

Photo by Chris Johns; Caption (above) by Society Matters

Your thoughts, John?


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