Beyond [American] Idol Worship

Robert Michael Murray,
National Geographic’s VP for Social Media,
is hungry for more NGS fans on Facebook:

But here’s a very different approach
courtesy of….

Even Advertising Age, a publication that’s long helped businesses attract eyeballs, can see the writing on the wall.

Which makes us wonder what Robert & Co. plan to do with us 3.9 million (and counting) Facebook fans, none of whom are “paying for the product.”

{ Say it ain’t so, Robert. }

NO NEW POSTS will be published here after February 6, 2014. THIS IS WHY.