Putting the fun back in non-profit funding

I’m not suggesting this fundraising appeal (below) by Alec Baldwin for public radio’s WNYC is necessarily a smart revenue tactic for the National Geographic Society.

But I am saying there are better ways to generate income for the Society — and far better ways to protect Our Brand — than selling an hour-long advertisement to Porsche and calling it a National Geographic documentary.

More of Alec Baldwin’s fundraising pitches for WNYC are here.

NO NEW POSTS will be published here after February 6, 2014. THIS IS WHY.