The Magazine Publishers of America (once led by NGM Publisher John Q. Griffin)…
… has just been rebranded as:
So… MPA is now an acronym for what? Or as Mark Glaser of PBS’ MediaShift points out: “Kinda weird to still have the MPA name, but that now stands for something different.”
Weird, indeed. Then again, it’s a perfect barometer of the confusion within the magazine industry.
The good news: National Geographic isn’t a magazine (like, say, Newsweek) as much as it’s “the official journal of the National Geographic Society.” But that only matters if “Society” does.