MPA: It no longer stands for anything

The Magazine Publishers of America (once led by NGM Publisher John Q. Griffin)…

… has just been rebranded as:

So… MPA is now an acronym for what? Or as Mark Glaser of PBS’ MediaShift points out: “Kinda weird to still have the MPA name, but that now stands for something different.”

Weird, indeed. Then again, it’s a perfect barometer of the confusion within the magazine industry.

The good news: National Geographic isn’t a magazine (like, say, Newsweek) as much as it’s “the official journal of the National Geographic Society.” But that only matters if “Society” does.

NO NEW POSTS will be published here after February 6, 2014. THIS IS WHY.