Craig Newmark: Membership, not advertising

Three points we make repeatedly here at Society Matters:

1.  National Geographic should focus on membership.
2. Advertising is a short-term financial fix, but a long-term dead end.
3. NPR — by enthusiastically engaging with their loyal national audience, and by avoiding corporate advertising that might dilute the trustworthiness of their brand — is what NGS could have been, and, maybe, still might be.

At this week’s Washington Ideas Forum, Craig Newmark, founder of Craigslist, said much the same thing:

Where will NGS be in 2020, John Fahey?

NO NEW POSTS will be published here after February 6, 2014. THIS IS WHY.