What’s Robert Michael Murray, our Society’s VP for Social Media, up to these days? What’s he planning? What’s the future of our National Geographic “community”? We’ve tried to arrange an interview to ask him, but without any success.
As a result, we rely mostly on Robert’s Twitter feed, since that appears to be his only public channel. (Sadly, Robert stopped blogging soon after he became social media VP. Which, we guess, is a message all its own.)
One of Robert’s most recent tweets caught our eye because it gives us some idea of what’s on his radar:
And what exactly is this “rise of social commerce”? And what does it say about the future of “social” @ NGS?
“Shoppers want to belong.” We shudder when we read that. Not because there’s anything wrong with shopping per se. We shudder because it suggests that our Society’s social media strategy — best we can suss it out — is ultimately about buying stuff. Retail verticals. Advertising “partnerships.” Shopping.
Is this a good idea? A sustainable business model? We seriously doubt it, although we’re willing to be convinced otherwise.
So please keep us posted, Robert. Via Twitter. On a blog. With a video. At a community meeting (like those PubCamps that NPR hosts). Something, anything that might give us NGS members out here some hint of what you’re doing to help make our Society more of a community.
P.S. We’d still love to sit down with you for an interview. If you’re willing, please let us know in the comments, below.
UPDATE, 22 September 2010
We give Robert major credit for stepping up to the mic on Twitter last night. We only wish he’d answer our questions.