We worried this backlash would come.
From The Guardian:
Guardian blogger Leo Hickman writes:
Mmmmm, I love the smell of Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde in the morning. Don’t you? … Seriously, National Geographic shouldn’t need to cheapen itself and its long-earned reputation like this. This is a car crash of inappropriately aligned brands that could so easily have been avoided.