Failing the Sniff Test

We worried this backlash would come.

From The Guardian:

Guardian blogger Leo Hickman writes:

Mmmmm, I love the smell of Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde in the morning. Don’t you? …  Seriously, National Geographic shouldn’t need to cheapen itself and its long-earned reputation like this. This is a car crash of inappropriately aligned brands that could so easily have been avoided.

  • Tmasters2010

    This is just another example of “Nat Geo” cheapening itself. Once I saw them putting their names on anything they could, I realized the company (not the “Society)”) was going downhill. Executives are taking full advantage of the National Geographic name. The founders are rolling over in their graves. But, hey, anything to make money.

  • I (obviously) agree that the co-branding has gone too far, and that we can't keep selling the “brand equity” unless we're creating as much or more. But here's the pinch: doing “anything to make money” isn't a good thing, but money isn't a bad thing — it's a necessary one. If John Fahey & Co. want the Society to survive — and I have no doubt they do — then the cash has to come from somewhere.

    Question is, from where?

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