Which is why this controversy over at ScienceBlogs.com caught our eye (and the eye of one of our loyal readers).
It’s a cautionary tale about what happens when the advertising tail wags the editorial dog — and well worth reading.
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UPDATE: Adam Bly — founder and chief executive of Seed Media Group, which runs ScienceBlogs.com — removed the Pepsi blog and apologized. (Thanks for the heads up, Greg.)