NGS & Shell: Just Imagine…

We’ve written about the NGS-Shell Oil partnership here and here and here.

Now imagine if these birds off the Louisiana coast were coated with Shell’s oil instead of BP’s:

Obviously, these birds didn’t decide to kill themselves by intentionally immersing themselves in this toxic cesspool. But our Society has intentionally chosen Shell as a corporate partner.

Why are we running this risk, John Fahey? Are we that short of business options? In this marriage of two big corporate brands, who is ultimately leveraging whom? And honestly — doesn’t just saying the words National Geographic partnership with Shell make you a little nervous?

We’d love to hear your thoughts in the comments, below.

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≡  photos:
AP Photo/Charlie Riedel via The Big Picture

  • Alun

    I’d assumed that Shell were partnering NGS precisely to draw attention away from their polluting and NGS were happy with that. Their activities in Nigeria are well-known and still making the news. e.g. http://www.guardian.co.uk/environment/2010/may/05/shell-oil-spill-niger-delta

    • Alun — You’re right, of course. (And I’ll post your link about Shell & Nigeria soon.) But to brand managers, I’d bet what Shell does in Nigeria is considered “off the radar” — whereas what’s happening in the Gulf of Mexico is right in the middle of everyone’s radar, and will remain there for some time to come. Thanks for stopping by… and for the link.

  • Alun

    I’d assumed that Shell were partnering NGS precisely to draw attention away from their polluting and NGS were happy with that. Their activities in Nigeria are well-known and still making the news. e.g. http://www.guardian.co.uk/environment/2010/may/05/shell-oil-spill-niger-delta

    • Alun — You’re right, of course. (And I’ll post your link about Shell & Nigeria soon.) But to brand managers, I’d bet what Shell does in Nigeria is considered “off the radar” — whereas what’s happening in the Gulf of Mexico is right in the middle of everyone’s radar, and will remain there for some time to come. Thanks for stopping by… and for the link.

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