Just how bad is Wired magazine’s new iPad app? Pretty awful according to one review at interfacelab.com:
… [M]y gut feeling is that there is a massive opportunity to reinvent the concept of a magazine – yet we end up with something akin to what the web was like in the mid to late 90’s. This basically boils down to a print designer’s vision of what the web should be like – but in this case it’s a print magazine person’s vision of what an interactive magazine should be like.
— Is This Really The Future Of Magazines, or Why Didn’t They Just Use HTML5?
Hold that critique in your mind — “a print magazine person’s vision of what an interactive magazine should be like“ — and then remember our post from May 13, when National Geographic Editor in-Chief Chris Johns announced that his Director of Photography, David Griffin, was being promoted…
… to the position of Executive Editor, Electronic Publishing. … In recent weeks it has become apparent that this effort is a full- time job, worthy of executive leadership. David’s grasp of technology and all the promise it offers, his love and passion for photography, his strong sense of design and graphics and his dedication to journalistic excellence make him the ideal person to fill this important position.
Set aside that the need for full-time “leadership” in “electronic publishing” is something that dawned on the Editor of National Geographic in “recent weeks.” Instead, keep in mind that David Griffin is a print guy, and has always been a print guy.
On LinkedIn and on National Geographic‘s site, David has the opportunity to define himself, but you won’t see him use the words interactive, computer, technology, interface, user experience — nothing to suggest he has a “grasp of technology,” or is the right guy to shepherd NGM into the world of “electronic publishing.”
Once again, from Is This Really The Future Of Magazines…:
“… I actually think it’s a huge step backwards and I think the wrong people are working on the problem – just like the wrong people were working on the web problem back in the day. Sure, we corrected course and we’re seeing the web done correctly more and more these days – but can the magazine publishing industry afford to get this wrong for any amount of time? …”