You gotta hand it to the folks who write NG’s press releases. They didn’t bury the lede on this one:
NATIONAL GEOGRAPHIC DIGITAL MEDIA UNVEILS NEXT-GENERATION WEB PORTAL
New Site Embraces Open-Source Architecture to Deliver Leading-Edge Consumer Experience
WASHINGTON (Jan. 12, 2010)–National Geographic Digital Media (NGDM) today introduced its newly redesigned www.nationalgeographic.com Web site, delivering a streamlined consumer experience with easy one-click access to National Geographic’s one-of-a-kind, award-winning content. The revamped site, developed in-house, is built on an open-source platform that supports an iterative design and content publishing environment. The site features enhanced e-commerce promotions and increased advertiser integration. [emphasis added]….
Read the whole thing here.
P.S. As we noted earlier, we’re looking forward to seeing just how social this new platform will be.