“The” Magazine?

TheMagazine

There was a time, not too long ago, when it was almost forbidden at the Society’s headquarters to refer to National Geographic magazine as “The Magazine.” It also was bad form to use the “F” word — “flagship” — when talking about NGM. That sort of language diminished the Society’s other publications, or so managers used to think.

But now that Adventure is dead, and Traveler is teetering, it feels like the winds have shifted. Take a peek at National Geographic’s new beta website, and you’ll see “The Magazine” is back.

We hope that speaks to the major role NGM — and the Society’s members — might play in the future. We also hope that doesn’t foreshadow the fate of the NGS magazines that remain standing.

NO NEW POSTS will be published here after February 6, 2014. THIS IS WHY.