National Geographic Adventure
1999 – 2009
“… Seventeen employees, almost all of them in editorial, will be dismissed because of the closure. [Publisher John] Griffin said it was unclear whether John Rasmus, the founding editor of the magazine, who also was the founding editor of Men’s Journal and the top editor at Outside, would stay with the company.”
The magazine, after a seemingly endless nosedive, finally crashes and burns — but the founding editor is the only person who might stick around “going forward”? What an amazing story. One for the ages. We already can see the cover line on Adventure‘s first newsstand-only special issue:
“LEAD” FROM THE REAR & LET YOUR SOLDIERS DIE FIRST
42 Tips On How To Survive
After Running Your Magazine Into The Ground
by John Rasmus
(with an introduction by Chris Johns)
__________
UPDATE from The Reaper @ Magazine Death Pool:
“… So out goes Adventure and NatGeo Traveler is being shopped, according to recent reports.
We’ll be down to the core product of little rhesus monkeys and naked African children in no time.”
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