Comments on: Over-extended?

By: Our Society, by the numbers | Society Matters

Our Society, by the numbers | Society Matters — Wed, 14 Mar 2012 12:54:44 +0000

[...] is National Geographic slapping its name on area rugs and air freshener, and putting its iconic Yellow Rectangle on TV shows like Sex for Sale: American [...]

By: The high cost of brand promiscuity | Society Matters

The high cost of brand promiscuity | Society Matters — Fri, 09 Mar 2012 17:44:56 +0000

[...] that this leveraging of the National Geographic brand has been going on for years (e.g., National Geographic-branded cheese, bedroom furniture, wristwatches, coffee beans, air freshener, and lots [...]

By: Intra-marketing (part 2) | Society Matters

Intra-marketing (part 2) | Society Matters — Sun, 31 Jul 2011 00:18:14 +0000

[...] — could create the foundation for a sustainable, independent Society that wouldn’t have to sell its soul to [...]

By: Community matters @ Magnum | Society Matters

Community matters @ Magnum | Society Matters — Tue, 26 Jul 2011 15:28:17 +0000

[...] Could National Geographic pull off something similar? Or would people “balk at doing this” because our Society has become a “giant” with a much, um… broader focus. [...]

By: Closing the loop | Society Matters

Closing the loop | Society Matters — Fri, 06 May 2011 17:39:14 +0000

[...] Business Bureau. • We’re silent when we should be speaking out. • We’re selling our Brand equity over & over again without a clear business plan for how we will replenish that equity. • [...]