Over-extended?

Successful organizations spend a lot of time saying, “that’s not what we do.” It’s a requirement, because if you do everything, in every way, you’re sunk. You got to where you are by standing for something, by approaching markets and situations in a certain way. Sure, Nike could make money in the short run by licensing their name to a line of wines and spirits, but that’s not what they do.

Seth Godin

Seth Godin

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NGcoffee

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NGFoods

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NGmenswatch

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Do you know of other National Geographic brand extensions that seem off topic?
If so, please let us know, and we’ll add them to the list.

NO NEW POSTS will be published here after February 6, 2014. THIS IS WHY.