“From now on, we are all of us embedded reporters —”
embedded not by the Pentagon
into some Basra armored battalion
but by Best Buy into our daily lives.”
— Bob Garfield, author of The Chaos Scenario: Amid the Ruins of Mass Media,
the Choice for Business Is Stark: Listen or Perish
We wholeheartedly agree. So what would happen if National Geographic approached Best Buy, and said:
We have a good relationship with more than 4 million embedded reporters.
Does the Society’s enormous scale and reach offer an unusual opportunity—
for Best Buy, for Society management, and for Society members?