We’re All Embedded Reporters

“From now on, we are all of us embedded reporters —”
embedded not by the Pentagon
into some Basra armored battalion
but by Best Buy into our daily lives.”

— Bob Garfield, author of The Chaos Scenario: Amid the Ruins of Mass Media,
the Choice for Business Is Stark: Listen or Perish

chaosscenariocover

We wholeheartedly agree. So what would happen if National Geographic approached Best Buy, and said:

We have a good relationship with more than 4 million embedded reporters.
Does the Society’s enormous scale and reach offer an unusual opportunity—
for Best Buy, for Society management, and for Society members?

Yes, we think it does.

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NO NEW POSTS will be published here after February 6, 2014. THIS IS WHY.