In The Green Case for Cities (The Atlantic, October 2009), Witold Rybczynski makes a great point:
National Geographic magazine would never feature a story called White Roofs. And if presented with such a proposal, the Magazine’s Picture People would condemn the pitch for its deadly lack of visual variety, then dispatch it (maybe) to Departments. And so, driven by what might be called The Eye Candy Commandment, Chris Johnsâ€”NGM’s Editor-in-Chief and a former photographer himselfâ€”recently published Green Roofs instead:
In other words: What’s best for the planet (white roofs) is not what’s best for photographers (green ones). Which once again begs the question:
Is the mission of National Geographic
to inspire people to care about the planet?
Or is the real mission
to inspire people to care about pictures of the planet?
â‰¡Â Â photograph by Diane Cook and Len Jenshel via National Geographic