The Reaper Draws Nigh

reaper

Uh oh.

The Reaper, in his Fall 2009 preview at the Magazine Death Pool, has his eyes on National Geographic Traveler.

Why? “High priced travel is out, businesses are ordering employees to go coach, airlines are cutting back flights and hotels are sitting empty. NG Traveler sits behind Conde Nast Traveler and Travel + Leisure, who are both suffering badly (especially the former), making them a likely Reaper victim.”

John Q. Griffin

John Q. Griffin

Apparently, something is awry at the Society’s Magazine group. John Q. Griffin, National Geographic’s President of Publishing, just announced that two longtime lieutenants—Steve Giannetti and Dawn Drew—“will leave” NGS as part of a restructuring that elevates Claudia Malley to Senior Vice President and Publisher, NG Global Media.

“[W]e believe that this new structure positions us well in this challenging media environment,” says Mr. Griffin. His goal: To “further streamline our efforts to provide integrated service to our corporate advertising partners.”

Elsewhere in the news:

For the fifth year in a row, Discovery Channel
is the #1 Media and TV Brand in Overall Equity.

__________

  • “Ethel Starbird”

    Malley has more than 20 years of experience in media brand management, sales and marketing, working across media disciplines including print, television and the Internet. She joined National Geographic magazine in 2003 as associate publisher and was named U.S. publisher in 2004. She began her media career at WNET, where she served as marketing director. She then moved on to Ziff-Davis, then Rodale, where she was publisher of Runner’s World magazine from 1999-2003.

    Another Rodale flunky gets the ring while the old team members get the shaft

  • “Ethel Starbird”

    Malley has more than 20 years of experience in media brand management, sales and marketing, working across media disciplines including print, television and the Internet. She joined National Geographic magazine in 2003 as associate publisher and was named U.S. publisher in 2004. She began her media career at WNET, where she served as marketing director. She then moved on to Ziff-Davis, then Rodale, where she was publisher of Runner’s World magazine from 1999-2003.

    Another Rodale flunky gets the ring while the old team members get the shaft

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