Authentic, Transparent & Human

Jeremiah Owyang

Jeremiah Owyang

Words of wisdom from web strategist  Jeremiah Owyang (with emphasis added):

Most companies ‘hide’ behind their brand….  Things are different now, the internet allows for real people to connect with other real people and have discussions about anything that interests them – void of any shield, crest, or banner. …

What does Authentic, Transparent, or being Human look like [online]?

• Training and entrusting employees to build real relationships using [social media] tools

• Admitting when you’re wrong

• Asking the community for help, working with the community to build better products

• Showing your strengths – and weaknesses – in a public forum

• Showing more of unique side of the employees (that you invested in) in addition to your products, technology, and services

• Realizing the brand is actually owned by the community and not just the MarCom brand police

— from Social Media FAQ #2:  What does it mean to be Authentic, Transparent, or Human?

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≡ photo via Web Strategy by Jeremiah Owyang

  • Really great stuff, Alan, wise & humane. Thanks for sharing this. I hope certain concerned parties take note….

  • Really great stuff, Alan, wise & humane. Thanks for sharing this. I hope certain concerned parties take note….

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