Words of wisdom from web strategistÂ Jeremiah Owyang (with emphasis added):
Most companies â€˜hideâ€™ behind their brand….Â Things are different now, the internet allows for real people to connect with other real people and have discussions about anything that interests them â€“ void of any shield, crest, or banner. …
What does Authentic, Transparent, or being Human look like [online]?
â€¢ Training and entrusting employees to build real relationships using [social media] tools
â€¢ Admitting when youâ€™re wrong
â€¢ Asking the community for help, working with the community to build better products
â€¢ Showing your strengths â€“ and weaknesses â€“ in a public forum
â€¢ Showing more of unique side of the employees (that you invested in) in addition to your products, technology, and services
â€¢ Realizing the brand is actually owned by the community and not just the MarCom brand police
â€” from Social Media FAQ #2:Â What does it mean to be Authentic, Transparent, or Human?
â‰¡ photo via Web Strategy by Jeremiah Owyang