My first stop: the Editorâ€™s Noteâ€”and not simply because it appears on page 2.
As I wrote in my first post, the Editorâ€™s note is a keystone to the Societyâ€™s future becauseâ€¦
“â€¦ almost five million people still pay attention to National Geographic. The opportunity to address such a huge crowd is rareâ€”a gift, reallyâ€”in a world buzzing with distractions. One personâ€”NGMâ€™s Editor in Chiefâ€”has the privilege and responsibility of addressing this enormous audience each month via his one-page Editorâ€™s Note. From this virtual podium, strategically positioned at the front of the Magazine, he has the chance to inform, inspire, and lead. The question is: With almost five million people listening, what is he saying?â€¦.â€
In future months, we hope Chris will begin to use his virtual podium to speak to the Society’s membership about the plight of our Societyâ€”4.2 million members and falling fast.
Or, to quote Chris (writing in his Editor’s Note about a threatened “salmon heaven”):
We couldn’t have said it better ourselves.