Read the National Geographic Society’s Twitter stream, and you quickly realize that virtually every link in every tweet drives you to the NGS web site. And a quick review of nationalgeographic.com using a site link analyzer reveals more of the sameâ€”lots of internal links, but relatively few outbound ones.*
We know that advertisements must be served. But is this the best way to build an online community?
“When we link we are expressing the ethic of the web which is to connect people and knowledge. And the reason you link doesn’t have anything to do with copyright and property. It has to do with that’s how we make the web into a web of connections.”