My first stop: the Editor’s Noteâ€”and not simply because it appears on page 4.
As I wrote in my first post, the Editor’s note is a keystone to the Society’s future because…
… almost five million people still pay attention to National Geographic. The opportunity to address such a huge crowd is rareâ€”a gift, reallyâ€”in a world buzzing with distractions. One personâ€”NGMâ€™s Editor in Chiefâ€”has the privilege and responsibility of addressing this enormous audience each month via his one-page Editorâ€™s Note. From this virtual podium, strategically positioned at the front of the Magazine, he has the chance to inform, inspire, and lead. The question is: With almost five million people listening, what is he saying?….”
You can read his July 2009 message here.